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Winter brings more than just snow; it brings an outbreak of colds. Going to the local drug store and loading up on Nyquil and Sudafed is one way to fight a cold, but there are more natural ways too. One alternative medicine is chicken soup. There have never been any tests to confirm this, but it seems like chicken soup or broth helps you feel better and recover quickly. Also, it is important to drink lots and lots of water. You cannot drown a virus, but the water will help your immune system and help your sore throat.

Echinacea or Purple Cornflower is an herb that is rumored to help fight the cold as well. Some studies have confirmed that this helps cut the time you have your cold, and prevent you from getting other colds. You should take Echinacea immediately if you think you may be coming down with a cold. Vitamin C also will help reduce your cold’s severity, and help your immune system recover quickly. Tea is another great device for fighting a cold.

Marketing campaigns are the most effective when they have correctly identified their target audience and the best medium to reach that audience. Advertising during the Superbowl will get a lot of viewers, but may not reach the audience you are looking for. If you were trying to advertise to teens, running a commercial on the television series Dawson’s Creek would be more effective than during a NASCAR race. Correctly identifying your target audience and the medium is crucial to the success of a campaign.

Another idea to consider is when you are advertising to specific ethnic groups or people who speak a different language; you need to study their culture before launching your campaign. No cultures are the same, and they may take a message completely differently than you intended. One example is Gerber Baby Food. In some Africa cultures, you put the picture of what is inside the container on the container because there is a low literacy rate. You can imagine what they were thinking when they saw the Gerber Baby’s picture on the container.

Doing business on the go has never been easier. Smart phones are getting better and better. A recent modification that caught my attention was the LG Decoy. It is the first mainstream phone to come with a built in Bluetooth headset. It has a discreet dock in the back and will charge your headset from the phones battery so you do not have to charge it separately. I have lost two Bluetooth headsets and plan on buying this phone or one similar as soon as my contract is up.

Another cool innovation on smart phones is the ability to open and view word and excel documents. You can get programs that allow you to go over notes or make adjusts for a presentation you are making. Also, you can print things to your phone. What that means is you are able to have your online tickets sent to your phone, and you can use the image on your phone for the barcode reader at the theater. Soon our phones will be able to be used like credit cards and car keys too, making them an all-encompassing companion, and eliminating the need to carry anything besides your phone around.