Healthy And Effective Ad Campaigns
Marketing campaigns are the most effective when they have correctly identified their target audience and the best medium to reach that audience. Advertising during the Superbowl will get a lot of viewers, but may not reach the audience you are looking for. If you were trying to advertise to teens, running a commercial on the television series Dawson’s Creek would be more effective than during a NASCAR race. Correctly identifying your target audience and the medium is crucial to the success of a campaign.
Another idea to consider is when you are advertising to specific ethnic groups or people who speak a different language; you need to study their culture before launching your campaign. No cultures are the same, and they may take a message completely differently than you intended. One example is Gerber Baby Food. In some Africa cultures, you put the picture of what is inside the container on the container because there is a low literacy rate. You can imagine what they were thinking when they saw the Gerber Baby’s picture on the container.
Tags: advertising, culture, dawsons creek, ethnic groups, gerber baby food, literacy, marketing campaigns, nascar, superbowl, target audience
