Kellogg Is Getting In Trouble For Phrases Such As “hikes Resistance”
With Swine Flu making parents (and everyone else) nationally jumpy about even going into public areas with out petite bottles of hand sanitizer, of course corporations would start taking advantage of them.
Kellogg is starting to join in on the fad by plastering “Now helps hold up your child’s IMMUNITY” on boxes of Cocoa Krispies. Cocoa Krispies, along with other Kellogg cereals are not only rich in sugar, but have not done one thing to really back up such a statement.
The city attorney in San Francisco finds the claim just as forged as everyone else and has sent a correspondence to Kellogg as well as the Food and Drug Administration requesting Kellogg to unveil what exactly helps boost resistance in the cereals.
Kellogg has been responding to accusers’ attacks stating that it started developing a more healthful cereal last year and really released them in May 2009 not to exploit the H1N1 “flu circumstances” but to respond to customers’ needs for a healthier foods and a more explicit nutrition value. A spokesperson from the company said that there are more vitamins A, C, and E in the cereals; augmented from 10% daily value to 25% daily value.
Here’s a thought, if the corporation wanted to profit from consumers’ requirements for a more healthy cereal, why not take a number of the sugar out of its cereals?
It is a good thing that this has been given to the FDA for deliberation. The FDA is supposed to be the governing body of bogus and deceptive labeling on things. Right now, the FDA isn’t saying anything about this cereal or its strange, and likely bogus label.
Sugar encrusted cereals are not good for children in the amounts that are normally given to them. Have you ever measured out a portion of breakfast cereal? It’s not as much as many people pour themselves. Not to mention, cereals in broad-spectrum (even though many are made out of total grain of some type) are carbohydrates and while they may help keep your youngster aware for the first little while they are at school, carbs tend to burn rapidly…adding sugar to that equation doesn’t help too much either.
The majority of parents don’t have the time to make a actual, homemade breakfast on a daily basis for their kids, so why not give them breakfast cereal that will actually help throughout the day or at least a cereal that is a bit healthier than Cocoa Krispies or any of the other sugar laden cereals that have found their ways on to our grocers shelves? I like sweet cereals once in a while. I really like Cinnamon Toast Crunch, but I also know that it won’t keep me from getting sick and it is DEFINITELY not a replacement for my vitamins.
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